The Centers for Disease Control reported that in 2019, more than 25% of U.S. teens used e-cigarettes. One of those teens recently filed a federal lawsuit against vape products manufacturer, Juul, alleging that the company used misleading advertising and promotional efforts that were directly responsible for his nicotine addiction.
Vaping Addiction and E-Cigarette Lawsuits
Lawsuits filed against traditional cigarette makers generally argued that those products caused lung cancer, emphysema, and other irreversible diseases. In contrast, most e-cigarette lawsuits are focusing on nicotine addiction. Research suggests that nicotine is a highly addictive substance and that individuals who attempt to break their nicotine addiction frequently suffer from headaches, depression, weight gain, and sleep disorders.
The plaintiff in the recent federal lawsuit against Juul has also argued that his nicotine addiction fostered emotional distress and a reduced ability for him to enjoy his life.
Misleading E-Cigarette Marketing Campaigns
Juul’s vaping products burst onto the scene around 2015. The company’s advertising at that time emphasized the various flavors that users could enjoy but failed to make any mention of the quantity of nicotine that vaping products delivered into a user’s bloodstream. Much of that advertising encouraged e-cigarette users to try different flavors until they discovered the ones that appealed to them most.
The company shifted its marketing and product offerings in response to regulatory demands and lawsuits filed by the attorney generals of at least three states. Between 2015 and 2018, however, the company’s messages had saturated marketing platforms aimed at younger users, with the potential of addicting those users to nicotine with no warnings of the real dangers they were facing.
Recovering Damages for Vaping Addiction
A January 2019 Stanford University study that reviewed three years of e-cigarette advertising concluded that vape product marketing materials were geared toward a youth market and did not always include proper warnings of the dangers of nicotine addiction. The head of the research team that conducted the Stanford study has suggested that Juul’s advertisements contributed to the teen vaping trend.
If Juul is found to have engaged in negligent marketing practices, individuals who have developed nicotine addiction may be able to recover compensation for damages and losses related to that addiction.
Are You Eligible to File a Vaping Addiction Lawsuit?
The lawyers at Showard Law Firm have the knowledge and experience to pursue the vaping product companies whose advertising tactics have created a new generation of nicotine addicts. Please contact us if you are experiencing symptoms of vaping addiction. We represent individuals against the large corporations that have placed dangerous products, including e-cigarettes and vaping pods, into the marketplace without proper warnings of the risks of nicotine addiction.
- cnbc.com: CDC says teen vaping surges to more than 1 in 4 high school students. https://www.cnbc.com/2019/09/12/cdc-says-teen-vaping-surges-to-more-than-1-in-4-high-school-students.html
- phoenixnewtimes.com: Arizona Teen’s Lawsuit Says Juul Ads Targeting Youths Hooked Him on Nicotine. https://www.phoenixnewtimes.com/news/juul-vape-vaping-nicotine-smoking-lawsuits-arizona-teen-omar-mejia-11402275